Yesterday I was talking with new agents online and one of the them was so concerned about not being able to get the mailing address for a person she met on-line, and wanted to find out how she can do that.
When I asked her why is this so important to her, she said that she wanted to have it, so she can send them a Thank you card and a business card, and have the complete details in her CRM ( Client Relationship Manager) for future use.
…which made me think and question why we as agents are so good of overcomplicating things when it could be very simple, we just need to focus on the things that actually make us money?
Instead, we put our main focus & energy working on our websites, our social media profiles, making everything pretty and perfect, designing our business cards, signing for more training and challenges, listening to real estate gurus podcasts, watching YouTube videos, consuming more and more…. and yet having no sales and nothing to show for in our real estate business.
Why we do it?
Because we've been told by the society that we need to hustle our way to success, work hard, stay busy... and the above actions make us feel busy, working hard, checking out our to do list, we feel very productive and all... but the HARSH truth is: Working More Does *NOT* Mean we are Deserving of More!
We aren't magically handed the results and the success we all want in our businesses, simply because we worked hard and sacrificed. (sorry)
And that’s because success for a real estate agent has absolutely NOTHING to do with our work ethic or our effort, despite what anyone might tell us.
Yet if you continue to measure your productivity by how long and how intense you worked yesterday, it’s an unsustainable path straight to burnout. How do I know it?
Because I'm my best Case Study!
In reality: Most real estate agents struggle NOT because they aren’t willing to WORK HARDER and WORK LONGER, but because they aren’t willing to get to work on the HARD THINGS.
Here is the 3 Step Formula, we as agents should ingrain in our businesses and do all the time in order to stay in business and:
Step 1: Meet as many people as possible.
( just be in their space)
Step 2. Tell them that you’re an agent.
( don’t be a secret agent)
Step 3: Make offers to help them.
( Free & Paid)
You'll say, that's great but how?
Pick Only 1-3 Things from the list below and focus only on them, create a plan, stick to it in the next 30 days, evaluate, tweak if needed, rinse and repeat for the next 30 days:
HINT: Choose the ONE that works and aligns best with your personality and values.
I guarantee that you’ll start seeing results if you implement at least 1 of the ideas above, stay focused for the next 30 days ( it’s critical that you don't change your original plan, and go after more ideas, distractions, buying more training or other shiny objects).
Let me know in the comments how it goes if you decide to do it.
You aren’t sure what to do or how to go about your business content marketing strategy.
You feel confused and undecided what to start first because there-are-so-many-option-to-choose-from-and-you-do-no-know-which-is-the-right-decision and you feel overwhelmed with a never-ending list of to-do’s.
You’re not sure what to work on every day. Somehow having your own business that was supposed to give you freedom has taken over your life and you don’t see a way out.
CLICK THE BUTTON BELOW TO GET STARTED!