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VIOLET MARINOVA

Why You Might NOT be Getting The RESULTS You Want w/ Your Current Marketing Efforts as a REALTOR?

 

 

Hi friend,

I’m doing a 10 day marathon (maybe more) about marketing in your Real Estate BIZ.

What this means for you is that in the next few weeks, you’ll be getting my honest thoughts about it coming from years of trial and error in this industry, tons of coaching and education on this topic, and tens of thousands of dollars invested to learn marketing and what other industries are doing to be more efficient and get more results. 

My goal is to help you get more clarity, give you a different perspective moving forward, and help you look at your marketing more strategically instead of just being all over the place or using outdated marketing models that your broker is teaching you.

Today we start with a high-level overview of marketing.

Enjoy! Subscribe! Review! 

All My Best,

Violet

P.S. Let’s create businesses we love to lead that blend and align with this season of life, midlife. Let’s go!

 Listen & Subscribe on iTunes!

 

​​​​Full transcription available at the bottom of this blog post. ​

Hey Friend! Before you go, I have some gifts for you to help you GROW your biz & profits.

Confused about what to do FIRST when it comes to launching your next program, project or even your service business online? Download my step by step framework I am using each time I launch a digital product, a program or any other type of project, go to: https://VioletMarinova.com/9 and find out the exact order of operations to build a successful launch or a business, online. 

LAUNCHING A NEW OFFER? DON'T KNOW WHERE TO START FROM? I CAN HELP! LET'S CHAT!


SHOW NOTES:

 Social Media Scheduling Software:

 CLICK HERE for Later

CLICK HERE for MeetEdgar

CLICK HERE for HootSuite

How to Schedule 30 Days of Social Media Content in 1 day Workshop with 8 BONUSES CLICK HERE

 Other RESOURCES CLICK HERE

 Wanna do an AUDIT on your Current Marketing or STRATEGY?! Schedule a CALL. 

Click HERE to get started.!

 Thinking about starting a podcast? Launch your podcast with ease. Follow my podcast coach PROVEN system for scaling a podcast. Join the dozens of women who have launched TOP 30 RANKED podcasts using her exact system inside of the best podcast course available, Podcast PRO University Course . JOIN now and you'll get FREE, life-time access to the podcast membership community, too! Hurry, this offer won't last. CLICK HERE

 Do you like to have an ALL-IN-ONE Platform to be a HUB for all you need to have a Successful BIZ Online. I highly recommend KAJABI. This is what I used and transferred to last year and never looked back. CLICK HERE to check it out.

 Confused about who is your ideal audience? The Guide below will help you with this. 

Download the Nail Your Niche Guide. CLICK HERE. 

Looking for Content Ideas to use in your RE BIZ? Download my 175+ Content Ideas Guide TODAY! It’s FREE! Just Click HERE.

Looking for more efficient ways to simplify and streamline your marketing? Join me LIVE to Discover my Simple 5-Step Process that ADDED 5 New Clients to My RE BIZ Pipeline is LESS than 1 HOUR. CLICK HERE to Reserve Your SPOT TODAY!

 Instagram: @violet.marinova


 FULL EPISODE TRANSCRIPTION:

 What is Marketing?

Marketing is simply getting in front of more people.

Well, we all understand that in order to stay in this business, we need to be in front of more people and find a way to position ourselves as the local or the online authority depending on what line of business we are, and your ideal customers GO TO EXPERT when it comes to your expertise and experience.

The Mistake we all make is jump into being everywhere online or offline and do all the things we are told will help us with this: 

do direct mail pieces, or sign up for Expired and FSBO leads providers, or buy Zillow or Realtor’s leads, or sign up for Bomb Bomb video deliveries, or for Buffini programs, or the newest CRM system w/ Lead generation option and website, or start a Facebook Ad Campaign, or sit at other agents Open Houses to generate buyer’s leads, or be part of many Facebook Groups to connect with people online, or post everyday online ...etc.

And when those are all ways to generate leads and are necessary for staying in business but if you’re in a season when you find yourself that you’re doing it all BUT YET, You still Don’t HAVE The Results You Know You’re Capable of, and You have invested tons of money in Ads, Programs, Software & Products and still CRICKETS!

The reason might be that either you’re focusing on the wrong activities, or your audience is not where you are, or your content is not converting because it’s very generic, or it could be simply because you never sat down to create a simple marketing strategy and plan to help you execute it.

There could be many things but my goal here is to shake up your reality a little and give you my perspective of marketing that might actually help you move forward.

When marketing should be a part of your budget for sure without a clear strategy and the why behind why you’re doing what you’re doing, and also setting SMART goals associated with that, 

Your marketing most likely will end up to frustration, overwhelm and tons of money in a drain.

To help you with this.

I want you to take a piece of paper ( if you’re not driving at least) and put down each service you’re currently paying money to and I’ll ask you to redecide if you should continue using this service.

I want you to look at the data, hopefully you have one.

How many leads did you generate using this service?

How many did you convert into clients?

How long have you been using this service? My rule of thumb is to invest for at least 3-6 consecutive months in order to have some data to make my decision from.

Do you have a system/a funnel/a process in place for new leads subscribed to go through when they get captured?

Also, before you make the decision to keep or not to keep these services, you  might go back to the drawing board and get some clarity about few things:

  1. Who do you serve? Your Niche. aka Your Target Audience. Where they are Online?
  2. What do you specialize in? First time Home Buyers, Downsize Sellers, Retirement Communities, REO Properties, Lake Properties, etc.?
  3. What is Your Brand? Your Personal Values, what do you stand for, your why?

Knowing Your Brand Values is what sets you apart from the competition, and what will attract your ideal person to you, to get to relate to you, start to engage with you, then start to know you more and even like you,  and finally trust you and get inspired to hire you to work with you.

In my opinion, the key to sustain in the long game as a brand, is to speak your truth and not to pretend to be someone that you’re not. Your uniqueness is what will make you different and will help you stand out from the crowd, so your people find you.

I’ve learned this the hard way.

  1. Your Offer? Do you Even Have One? Why would people want to work with you?

When you’re CLEAR about All of the Above, Then and Only Then, You Move to the Next Step and Decide on Your Marketing Strategy and End-to End Content Strategy.

I’ll leave you with this today.

 

 

DO YOU FEEL

STUCK, CONFUSED AND OVERWHELMED?

AND

You aren’t sure what to do or how to go about your business content marketing strategy.

You feel confused and undecided what to start first because there-are-so-many-option-to-choose-from-and-you-do-no-know-which-is-the-right-decision and you feel overwhelmed with a never-ending list of to-do’s.

You’re not sure what to work on every day. Somehow having your own business that was supposed to give you freedom has taken over your life and you don’t see a way out.

I CAN HELP. LET'S TALK!

CLICK THE BUTTON BELOW TO GET STARTED!

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